Search Engine Optimization

Understand how customers are searching for your products or services.

Fern Web can assist you in getting real SEO results

We are very experienced in organic and paid (Google Ads) results for people looking for your business. You mostly likely got here by looking for an SEO company! Please read below and let us know how we can help your company become better known through Search Engine Optimization.

Organic vs Paid Search: What is the difference?

Traffic that comes from people finding your links among search engine results is classified as organic search traffic. Paid search traffic occurs when a visitor clicks on a link in an advertisement or sponsored listing that a business has paid to appear at the top of search results.

Organic Results

Whenever you type a question into Google, or any other search engine, the list of links that appear below the ads are known as "organic results." These appear purely based on the quality and content of the page. Traffic that comes from people finding your links among these results is classified as "organic search" traffic or just organic traffic.

Organic traffic is widely considered the most valuable traffic source for several reasons:
  • Google directs the highest amount of traffic and they are the most trusted source for people researching a purchase.
  • Google is very, very particular about their rankings and ranking in the top five results for a keyword indicates that your content is high quality.
  • Moving up in the rankings is difficult and takes time, but once you're there you get to reap the benefits for a long time.
  • Results on the first page of Google (The Top 10) receive 92% off all search traffic on Google. Traffic drops by 95% on the second page.
  • 33% of clicks from organic search results go to the very first listing on Google.

The downside to organic search is that it takes time to get indexed and really start generating traffic from this source. No, you cannot be guaranteed Google first page. And if anyone tells you they can, then RUN. It is a process and it isn't easy. However, if you it do it correctly it is well worth it, and the results can last for a long time.

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Paid Search

Paid search results are results that companies have paid to appear at the top of search results (above those that earned their page-one spots organically.)

Rather than having to wait patiently for your SEO to build up, you can pay for the chance to get seen on page one of Google immediately.

To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.

When starting your first campaign on Google Adwords, you need to be tactful. When done right, you can start getting a ton of targeted traffic to your landing pages much quicker than you would be able to get from organic search, but you can learn more about that here.

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Conclusion: Organic Search vs Paid Search

Realistically, it takes three to six months to start seeing movement in search rankings and most people just don't want to wait that long. Paid search helps you get visitors to your website today and also speeds up the process of optimizing your landing pages for higher conversions, which pays off exponentially in the long run.

So, if you are weighing the pros and cons of organic search vs paid search, sit down with your team and examine your timeline and budget.

If you're looking for the quickest results, paid search is better, but if you're looking for the most cost-effective results, the answer becomes less clear cut.

In general, organic search is more cost-effective in the long run. However, with the right tweaking to your campaign and attention to landing page optimization, paid search can be very cost-effective as well.

Take a look at your goals before you decide.