Search Engine Optimization

Understand how your customers are searching for your products.

Search Engine Optimization

Keyword research is the foundation of every effective SEO strategy. Understanding how your customers are searching for your services or products is crucial to optimizing your website and content. When prospective customers conduct a keyword search which relates to your business, you want to ensure that your website shows up in search engine results pages.

With keyword research and proper analysis you will experience benefits such as:

  • More website traffic from highly relevant keyword terms
  • Ongoing keyword analysis
  • Continually improve your website's performance for targeted keywords
  • Capitalize on keyword trends and ranking opportunities
  • Establish short-term and long-term SEO objectives

Why do you need SEO?

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It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing?

That’s the problem with SEO. It’s comprised of so many things that when faced with the question of what we should do, we often find ourselves providing too many recommendations.

How do we guarantee that our teams are making the changes we need to help drive success?

That is a challenge which is faced over and over again as it changes constantly. Let’s take a look.

By building a strong site structure and providing clear navigation you will help search engines index your site quickly. This will also provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.

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Google is the One!

When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.

Of all organic traffic, Google accounts for more than 90% of global organic search traffic. More impressiveley they are also dominating the mobile/tablet search engine market share with 93%. So obviously you need a strong presence on Google.

Keywords, Organic Search Results
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Voice Search taking over?
With the rise of voice search, over half of Google searches coming from mobile devices, the impending mobile-first index, and mobile-friendliness being a ranking factor, you simply can’t afford to ignore mobile SEO anymore.

What Is Google Voice Search?
Google Voice Search is a function which allows users to search the Web using Google through spoken voice commands rather than typing.

Google Voice Search can be used on both desktop and mobile searches. In some instances, users must say a “wake” phrase to tell Google to begin analyzing what the user says, which is “OK, Google.” This can be done either via a hands-free voice command on certain mobile devices and operating systems, or by tapping or clicking on the microphone icon to the right of the main Google search field.